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Artdesign Slide 2

PARKLANE CHRISTMAS

勤美草悟|聖誕村

Christmas EVENTS

勤美草悟聖誕慶典
Since 2009, CMP Group has transformed the CMP Park Lane neighborhood into a winter destination through PARKLANE CHRISTMAS, a seasonal celebration now entering its 15th year. Each winter, the event brings light, stories, and warmth to the streets—giving shape to the city’s year-end imagination. It turns ritual into part of the everyday, offering reasons to pause, gather, and connect. Over time, PARKLANE CHRISTMAS has become a vital chapter in shaping the neighborhood’s collective identity.

Uniting markets, art, design, and performance, PARKLANE CHRISTMAS expands the festive spirit of the district through cross-disciplinary collaborations and local participation. Every installation and performance becomes a practice of togetherness, weaving art into everyday life. For fifteen years, this enduring winter gesture has embodied CMP Group’s heartfelt response to the neighborhood—where each lighting ceremony and gathering moment is more than celebration; it is a gentle and steadfast reminder of shared memory, emotion, and the beginning of a life well lived, together.
  • 勤美草悟 聖誕村 | 2024 Incredible Life Incredible Season
    2024

    勤美草悟聖誕村

    Incredible Life Incredible Season

    「PARKLANE CHRISTMAS」特別攜手金曲設計師顏伯駿合作品牌識別,用彩帶結合街廓的活潑風格打造節慶新意象,呈現跟以往不同的聖誕氣氛。

    每到年末,聖誕節的到來總讓人心懷期待。這不僅僅是一個節日,更是一個情感的集結點,一個年末的溫馨約定。在我們生活的城市,這段時光的意義遠遠超出了節日的字面,它是朋友團聚、家人相見,以及陌生人之間微笑交換的珍貴瞬間。

    今年,我們以草悟道作為背景,希望透過視覺設計直觀的傳遞這份喜悅。我們提取緞帶的造型元素作為創意核心,是對分享與交換最直率的比喻。緞帶蜿蜒於每一個角落,將紅色的溫暖與節日的喜悅密切織合。 走在這被紅色緞帶溫柔環抱的街道上,每個人都是這記憶拼圖的一部分,共同編織著屬於我們的街廓傳說。這份禮物,是我們共同創造的回憶,是一份溢於言表的情感,我們邀請您來到這條街,找到那份屬於您的記憶和喜悅。

    活動時間|2023.11.24 FRI– 2024.01.02 THU
    主辦單位|勤美集團
    指導單位|臺中市政府觀光旅遊局
    計畫成員|草悟系、勤美 誠品綠園道、金典 綠園道商場、PARK2 草悟廣場、全國大飯店

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